Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford
By: Smith, P. R. (Paul Russell)
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Contributor(s): Berry, Chris | Pulford, Alan.
Publisher: London : Kogan Page, 1997Edition: Rev. ed.Description: xiv, 290 p. : ill. ; 24 cm.ISBN: 0749429186.Subject(s): Communication in marketing | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2 |
658.802 SMI (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000035539 |
Includes index