Taylor's Library

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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
Place hold
The strategy pathfinder : core concepts and live cases / Duncan Angwin, Stephen Cummings, Chris Smith.

by Angwin, Duncan | Cummings, Stephen | Smith, Chris (Christopher Stanley), 1948-.

Edition: 2nd ed.Publisher: Chichester, West Sussex : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 ANG 2011] (1).
Place hold