Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson.
By: Jackson, Steve.
Series: E-marketing essentials: Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2009Edition: 1st ed.Description: xviii, 265 p. : ill. ; 25 cm.ISBN: 9781856176118 (pbk.); 1856176118 (pbk.).Subject(s): Internet marketing | Web usage miningDDC classification: 658.872Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 2, BayNo 1 |
658.872 JAC 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,AD | 5000124554 |
Includes index.