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eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.

By: Smith, P. R. (Paul Russell), 1957-.
Contributor(s): Chaffey, Dave, 1963-.
Series: E-marketing essentials. Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005Edition: 2nd ed.Description: xviii, 372 p. : ill. ; 25 cm.ISBN: 0750663596 (pbk.).Other title: E Marketing excellence.Subject(s): Internet marketingDDC classification: 658.8002854678
Contents:
1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.8002854678 SMI (Browse shelf) 1 Available TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000019385
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.8002854678 SMI (Browse shelf) 1 Available TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000019962
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.8002854678 SMI (Browse shelf) 1 Available TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000019386

Previous ed.: 2002.

Includes bibliographical references and index.

Includes Web resources.

1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning.

British Degree Programme (UWE) : UMKC7Q-2