Business to business market research [electronic resource] : understanding and measuring business markets / Ruth McNeil.
By: McNeil, Ruth.
Contributor(s): ebrary, Inc
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Series: Market research in practice series: Publisher: London ; Sterling, VA : Kogan Page, 2005Description: x, 310 p. : ill. ; 24 cm.Subject(s): Industrial marketing -- ResearchGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8 (Browse shelf) | Available |
Published in association with the Market Research Society.
Includes bibliographical references (p. 299-301) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.