Taylor's Library

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Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.

by Brown, Stephen, 1955 March 23- | Ponsonby-McCabe, Sharon, 1973-.

Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/13] (1).
Advertising campaign design : just the essentials / Robyn Blakeman.

by Blakeman, Robyn, 1958-.

Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 BLA 2015] (1).
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20th century advertising / by Dave Saunders with a forward by Rupert Howell.

by Saunders, Dave.

Publisher: London : Carlton, 1999Other title: Twentieth-century advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 SAU] (1).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
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Persuasive communication campaigns / Michael Pfau, Roxanne Parrott.

by Pfau, Michael | Parrott, Roxanne.

Publisher: Boston, Massachusetts : Allyn and Bacon, [1993]Copyright date: ©1993Availability: Items available for loan: Taylor's Library-TU [Call number: 302.2 PFA] (5).
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Epica book 25 : Europe's best advertising.

Publisher: Lausanne ; Worthing : AVA, c2012Other title: Epica book twenty five.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.670794 EPI 2012] (1).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
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Goodvertising : creative advertising that cares / Thomas Kolster.

by Kolster, Thomas, 1978-.

Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 KOL 2012] (2).
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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (4).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC [Call number: 659.1 LAN 2022] (1). Checked out (1).
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