Taylor's Library

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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author.].

Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1).
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The creative copywriter's companion : one of America's most award-winning copywriters explains how to write great creative copy : covers all traditional and digital media / Tom Attea.

by Attea, Tom, 1941- [author.].

Publisher: [United States] : Really Helpful Books, [2018]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 ATT 2018] (1).
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Copywriting strategies : a no-nonsense guide to writing persuasive copy for your business / Nicki Krawczyk.

by Krawczyk, Nicki [author.].

Publisher: Emeryville, California : Rockridge Press, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 KRA 2022] (1).
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The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.

by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.].

Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 MAC 2021] (1).
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Paid attention : innovative advertising for a digital world / Faris Yakob.

by Yakob, Faris [author.].

Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 YAK 2022] (1).
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Advertising creative : strategy, copy, design.

by Altstiel, Tom [author.] | Grow, Jean [author.] | Augustine, Dan [author.] | Jennings, Marcel [author.] | Altstiel, Tom. Advertising creative.

Edition: Sixth edition / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.Publisher: Los Angeles : SAGE Publications, Inc., [2023]Copyright date: ©2023Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ALT 2023] (2).
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