Taylor's Library

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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
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Let your customers do the talking : 301 + word-of-mouth marketing tactics guaranteed to boost profits / Michael E. Cafferky.

by Cafferky, Michael E.

Publisher: Chicago : Upstart Pub., 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAF] (1).
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Launching a business on the Web / David Cook, Deborah Sellers

by Cook, David | Sellers, Deborah [(j.a.)].

Publisher: Indianapolis, IN : Que, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 COO] (1).
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Persuasive communication campaigns / Michael Pfau, Roxanne Parrott.

by Pfau, Michael | Parrott, Roxanne.

Publisher: Boston, Massachusetts : Allyn and Bacon, [1993]Copyright date: ©1993Availability: Items available for loan: Taylor's Library-TU [Call number: 302.2 PFA] (5).
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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Z. ( Jack Zanville ) | Bumba, Lincoln.

Edition: 5th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SIS] (3).
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Media math : basic techniques of media evaluation / Robert W. Hall

by Hall, Robert W. ( Robert William ).

Edition: 2nd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10151 HAL] (4).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (2).
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Contemporary advertising / William F. Arens ; with the editorial collaboration of Jack J. Whidden

by Arens, William F | Whidden, Jack J.

Edition: 6th ed.Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (2).
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Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.

by Goodrich, William B | Sissors, Jack Z. (Zanville).

Edition: 5th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 GOO] (9).
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Epica book 25 : Europe's best advertising.

Publisher: Lausanne ; Worthing : AVA, c2012Other title: Epica book twenty five.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.670794 EPI 2012] (1).
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100 ways to create a great ad / Tim Collins.

by Collins, Tim.

Publisher: London : Laurence King Publishing, 2014Other title: 100 ways to create a great advertisement.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 COL 2014] (1).
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Ogilvy on advertising / David Ogilvy.

by Ogilvy, David, 1911-.

Publisher: England : Prion Books, 1983 (repr. 1997)Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGI] (1).
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Copywriting / Moi Ali

by Ali, Moi.

Publisher: Oxford, England : Butterworth-Heinemann, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 ALI] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Advertising : planning, implementation, & control / David W. Nylen

by Nylen, David W.

Edition: 4th ed.Publisher: Cincinnate, Ohio : South-Western Pub. Co., c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 NYL] (1).
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