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Cultural studies and anti-consumerism : a critical encounter / edited by Sam Binkley and Jo Littler.
by Binkley, Sam, 1963- [editor.] | Littler, Jo, 1972- [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 CUL 2013]
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Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.
by Cronin, Anne M, 1967-. Publisher: London ; New York, NY : Routledge, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 CRO]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO]
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.
by Zinkhan, George M. (George Martin) | American Marketing Association. Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 ADV]
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Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
by Newman, Kathy M. (Kathy Michelle), 1966- | ebrary, Inc. Publisher: Berkeley : University of California Press, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.14/2/097309043]
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Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
by Zollo, Peter | Zollo, Peter. Wise up to teens. Publisher: Ithaca, New York : New Strategist Publications, Inc., [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8340835 ZOL]
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Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.
by Eisenberg, Bryan | Eisenberg, Jeffrey | Davis, Lisa T. Publisher: Nashville : Nelson Business, c2006Other title: Persuading customers when they ignore marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EIS]
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
by Frank, Thomas (Thomas C.). Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.30973 FRA]
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From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.
by Henthorn, Cynthia Lee, 1963- | ebrary, Inc. Publisher: Athens, Ohio : Ohio University Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 381.0973/09044]
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Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin.
by Cronin, Anne M, 1967- | ebrary, Inc. Publisher: London : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1042]
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The mood of information : a critique of online behavioural advertising / Andrew McStay.
by McStay, Andrew, 1975-. Publisher: New York, N.Y. : Continuum, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 MAC 2011]
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
by Hovland, Roxanne | Wolburg, Joyce Marie. Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HOV 2010]
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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
by Sutherland, Max. Edition: Rev. 3rd int. ed.Publisher: Crows Nest, NSW : Allen & Unwin, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 SUT 2008]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2010]
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Scenes of Parisian modernity : culture and consumption in the nineteenth century / H. Hazel Hahn.
by Hahn, H. Hazel. Edition: 1st ed.Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.30944361 HAH 2009]
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.
by Levy, Sidney J, 1921- | Rook, Dennis W. Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8243 LEV 1999]
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.
by Quattrocchi-Oubradous, Xavier | Bal, Charles. Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 QUA 2011]
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Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
by Jansen, Bernard J. Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 JAN 2011]
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Cultural studies and anti-consumerism : a critical encounter / edited by Sam Binkley and Jo Littler.
by Binkley, Sam, 1963- | Littler, Jo, 1972-. Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 CUL 2011]
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