Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff.
By: Klaff, Oren
.
Publisher: New York : McGraw-Hill, c2011Description: 225 p. ; 24 cm.ISBN: 9780071752855 (hbk.); 0071752854 (hbk.).Subject(s): Business presentations | Sales presentations | Persuasion (Psychology) | Business communicationDDC classification: 658.452
Contents:
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 3, BayNo 6 |
658.452 KLA 2011 (Browse shelf) | 1 | Available | TBSxx,44001,02,GR | 5000126368 |
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.