Cadbury's purple reign : the story behind chocolate's best-loved brand / John Bradley.
By: Bradley, John -
.
Publisher: Chichester, England : John Wiley, 2008Description: x, 342 p. : ill. (some col.) ; 26 cm.ISBN: 9780470725245 (hbk.); 0470725249 (hbk.).Subject(s): Cadbury Ltd. -- History | Confectioners -- Great Britain -- History | Chocolate industry -- Great Britain -- History | Brand name products -- Great Britain -- HistoryDDC classification: 338.47641334
Partial contents:
1. The rise to prominence - 2. Making chocolate a mass market - 3. Difficult headwinds - 4. The path to global leadership - Overview - Bibliography - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 6, BayNo 1 |
338.47641334 BRA (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000038546 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 6, BayNo 1 |
338.47641334 BRA (Browse shelf) | 1 | Available | TBSxx,34001,02,GR | 5000013824 |
Includes bibliographical references (p. 336-337) and index.
1. The rise to prominence - 2. Making chocolate a mass market - 3. Difficult headwinds - 4. The path to global leadership - Overview - Bibliography - Index.