Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.
By: D'Aveni, Richard A.
Publisher: Boston, Mass. : Harvard Business Press, c2010Description: xiv, 194 p. : ill. ; 24 cm.ISBN: 9781422103159 (hbk.); 1422103153 (hbk.).Subject(s): Commercial products | Consumption (Economics) | Competition | Strategic planningDDC classification: 658.802Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 658.802 DAV 2010 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000144075 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
Main Collection | TC External Storage | 658.802 DAV 2010 (Browse shelf) | Available | IBDxx,32000,03,CL | 5000141494 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.