Effective strategic planning for competitive advantage : ten steps for technical professions / David L. Goetsch.
By: Goetsch, David L.
Series: NetEffect seriesTechnology skills. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Description: xii, 205 p. : ill. 24 cm.ISBN: 013048525X (pbk.).Subject(s): Strategic planning | CompetitionDDC classification: 658.4012Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.4012 GOE (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000012925 |
Includes bibliographical references and index.
Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish.