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Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.

By: D'Aveni, Richard A.
Publisher: Boston, Mass. : Harvard Business Press, c2010Description: xiv, 194 p. : ill. ; 24 cm.ISBN: 9781422103159 (hbk.); 1422103153 (hbk.).Subject(s): Commercial products | Consumption (Economics) | Competition | Strategic planningDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
658.802 DAV 2010 (Browse shelf) 1 Available TBSxx,34001,03,CL 5000144075 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1
Main Collection TC External Storage
658.802 DAV 2010 (Browse shelf) Available IBDxx,32000,03,CL 5000141494 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.