Win/loss reviews : a new knowledge model for competitive intelligence / Rick Marcet.
By: Marcet, Rick
.
Series: Microsoft executive leadership series.Publisher: Hoboken, N.J. : John Wiley, c2011Description: xxii, 202 p. : ill. ; 24 cm.ISBN: 9781118007419 (hbk.).Subject(s): Marketing -- Evaluation | Business intelligence | Strategic planning | CompetitionDDC classification: 658.4012
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 4, BayNo 8 |
658.4012 MAR 2011 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000125045 |
Includes index.