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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Improving e-commerce web applications through business intelligence techniques / G. Sreedhar, editor.
by Sreedhar, G, 1974- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [c2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Sentiment analysis and knowledge discovery in contemporary business / Dharmendra Singh Rajput, Ramjeevan Singh Thakur, and S. Muzamil Basha, editors.
by Rajput, Dharmendra Singh, 1985- [editor.] | Thakur, Ramjeevan Singh, 1974- [editor.] | Basha, S. Muzamil, 1986- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Sustainable tourism : breakthroughs in research and practice / Information Resources Management Association, editor.
by IGI Global [publisher.] | Information Resources Management Association. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
(3).
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Social entrepreneurship : concepts, methodologies, tools, and applications / Information Resources Management Association, editor.
by IGI Global [publisher.] | Information Resources Management Association [editor.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Impact of mobile services on business development and e-commerce / Francisco Liebana, Zoran Kalinic-Cabanillas, Iviane Ramos de Luna, and Inma Rodriguez-Ardura, editors.
by Liebana, Francisco, 1976- [editor.] | Kalinic-Cabanillas, Zoran, 1971- [editor.] | Luna, Iviane Ramos de, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Leadership styles, innovation, and social entrepreneurship in the era of digitalization / �Ca�glar Do�gru, editor.
by Dogru, Caglar, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Customer satisfaction and sustainability initiatives in the fourth industrial revolution / Cecilia Silvestri, Michela Piccarozzi, and Barbara Aquilani, editors.
by Silvestri, Cecilia, 1982- [editor.] | Piccarozzi, Michela, 1982- [editor.] | Aquilani, Barbara, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.
by Semerádová, Tereza, 1989- [editor.] | Weinlich, Petr, 1976- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Cases on strategic management issues in contemporary organizations / Mona Rashidirad, editor.
by Rashidirad, Mona [editor] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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Knowledge management, innovation, and entrepreneurship in a changing world / Murray Eugene Jennex, editor.
by Jennex, Murray E, 1956- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Legal, safety, and environmental challenges for event management : emerging research and opportunities / [edited by] Vipin Nadda, Ian Arnott, Wendy Sealy.
by Nadda, Vipin, 1970- [editor.] | Arnott, Ian, 1970- [editor.] | Sealy, Wendy, 1961- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Growth of the medical tourism industry and its impact on society : emerging research and opportunities / Manjeet Singh and Subbaraman Kumaran, editors.
by Singh, Manjeet, 1986- [editor.] | Kumaran, Subbaraman, 1963- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on human capital and people management in the tourism industry / Vânia Gonçalves Costa, Andreia Antunes Moura, Maria do Rosário Mira [editors].
by Costa, Vânia Gonçalves, 1978- [editor.] | Moura, Andreia Antunes, 1983- [editor.] | Mira, Maria do Rosário, 1963- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/3]
(3).
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Building consumer-brand relationship in luxury brand management / Paula Rodrigues and Ana Pinto Borges, editors.
by Rodrigues, Paula Cristina Lopes, 1970- [editor.] | Borges, Ana Pinto, 1980- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Cases on internationalization challenges for SME / Antonio Carrizo Moreira, editor.
by Moreira, Ant�onio Carrizo [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Creating social value through social entrepreneurship / Mine Afacan Findikli, and Duygu Acar Erdur, editors.
by Afacan Findikli, Mine, 1971- [editor.] | Acar Erdur, Duygu, 1985- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Challenges to nascent entrepreneurship and creating new ventures / António Carrizo Moreira and José Guilherme Leitão Dantas, editors.
by Moreira, António Carrizo [editor.] | Dantas, Jose Guilherme Leitao, 1955- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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