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The behavioral advantage [electronic resource] : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh.

by Bacon, Terry R | Pugh, David G. (David George), 1944- | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658/.001/9] (1).
The new age of innovation : driving cocreated value through global networks / C. K. Prahalad, M. S. Krishnan.

by Prahalad, C. K | Krishnan, M. S. (Mayuram S.).

Publisher: New York, NY : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 PRA 2008] (1).