Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.
Contributor(s): Pousttchi, Key
| Wiedemann, Dietmar G.
Series: Advances in e-business research series: Publisher: Hershey, PA : Business Science Reference, c2010Description: xxxii, 548 p. : ill. ; 29 cm.ISBN: 9781605660745 (hbk.); 1605660744 (hbk.); 9781605660752 (ebook); 1605660752 (ebook).Subject(s): Telemarketing | Text messages (Cell phone systems) | Internet marketing | Internet advertising | Cell phonesDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 4 |
658.872 HAN 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000110172 |
Includes bibliographical references (p. 484-528) and index.