One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
By: Allen, Cliff.
Contributor(s): Kania, Deborah | Yaeckel, Beth | ebrary, Inc
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Publisher: New York : John Wiley, 2001Edition: 2nd ed.Description: xv, 351 p. : ill. ; 24 cm.Contained works: Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing.Subject(s): Internet marketing | Market segmentation | Web sites -- Design | Internet advertisingGenre/Form: Electronic books.DDC classification: 658.8/4 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/4 (Browse shelf) | Available |
"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.