www.advertising / Richard Adams ; series consultant Alastair Campbell.
By: Adams, Richard
.
Series: Design directories. Publisher: London : Cassell Illustrated, c2003Description: 192 p. : col. ill. ; 24 cm.ISBN: 1844030369 (hbk.).Subject(s): Internet advertisingDDC classification: 659.14
Contents:
Web ads : pros and cons -- Design features -- Tools of the trade -- Reacting to the market -- Branded content -- Showcase -- Reference
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 1 |
659.14 ADA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019213 |
Cover subtitle: Advertising and marketing on the world wide web.
Includes index.
Web ads : pros and cons -- Design features -- Tools of the trade -- Reacting to the market -- Branded content -- Showcase -- Reference