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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (4), TC External Storage [Call number: 658.83 HAI] (1).
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Chicago : Singapore : Irwin ; McGraw-Hill Book Co., 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (2).