Countryside recreation site management : a marketing approach / Ian Keirle
By: Keirle, Ian
.
Publisher: London : Routledge, c2002Description: x, 228 p. : ill. ; 25 cm.ISBN: 041524885X (pbk.).Subject(s): Outdoor recreation -- Great Britain -- Management | Outdoor recreation -- Great Britain -- Marketing | Recreation areas -- Great Britain -- Management | Recreation areas -- Great Britain -- MarketingDDC classification: 796.069
Contents:
1. Marketing - 2. Finding out about your site - 3. Finding out about your visitor - 4. Making your site more accessible - 5. Recreational site infrastructure - 6. Access for all - 7. Developing attractions - 8. Customer care - 9. Information and interpretation - 10. Dealing with site conflicts - 11. Health and safety - 12. Recreation planning.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | TU External Storage-LCS | 796.069 KEI (Browse shelf) | 1 | Available | SHTEx,70004,03,CL | 1000808611 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index
1. Marketing - 2. Finding out about your site - 3. Finding out about your visitor - 4. Making your site more accessible - 5. Recreational site infrastructure - 6. Access for all - 7. Developing attractions - 8. Customer care - 9. Information and interpretation - 10. Dealing with site conflicts - 11. Health and safety - 12. Recreation planning.