Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.
By: Levy, Sidney J.
Contributor(s): Rook, Dennis W.
Publisher: Thousand Oaks, CA : SAGE, c1999Description: xvii, 590 p. : ill. ; 26 cm.ISBN: 9780761916970 (pbk.); 9780761916963 (cased); 0761916970 (pbk.); 0761916962 (cased).Other title: Brands, consumers, symbols, and research.Subject(s): Marketing -- United States | Advertising -- United States | Consumer behavior -- United StatesDDC classification: 658.8243Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Graduate Collection | TU External Storage-LCS | 658.8243 LEV 1999 (Browse shelf) | 1 | Available | GRADS,GRADS,04,GR | 5000120737 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.