Marketing / Eric N. Berkowitz ... [et al.]
Contributor(s): Berkowitz, Eric N
.
Series: The Irwin / McGraw-Hill series in marketing.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Edition: 6th ed., Int. ed.Description: xxxii, 736 p. ; 28 cm.ISBN: 0071168303 (Int ed.); 0073656453.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000032759 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000031585 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000031569 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000031501 | |||
| Teaching Resource | Taylor's Library-TU | 658.8 MAR (Browse shelf) | In-class activities | 1 | Available | SLASx,05000,03,AD | 5000187540 | ||
| Teaching Resource | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Instructor's manual | 1 | Available | SLASx,05000,03,AD | 5000159425 | ||
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 1 | 1 | Available | SLASx,05000,03,AD | 1000106446 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 2 | 1 | Available | SLASx,05000,03,AD | 1000106445 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 3 | 1 | Available | SLASx,05000,03,AD | 1000106444 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 4 | 1 | Available | SLASx,05000,03,AD | 1000106443 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 5 | 1 | Available | SLASx,05000,03,AD | 1000106442 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 6 | 1 | Available | SLASx,05000,03,AD | 1000106441 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material (Media Resource) | TU External Storage-LCS | 658.8 MAR (Browse shelf) | No. 7 | 1 | Available | SLASx,05000,03,AD | 1000106440 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Study guide | 1 | Available | SLASx,05000,03,AD | 5000014002 | ||
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Study guide | 1 | Available | SLASx,05000,03,AD | 5000014213 | ||
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Study guide | 1 | Available | SLASx,05000,03,AD | 5000021218 | ||
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Study guide | 1 | Available | SLASx,05000,03,AD | 5000021077 | ||
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Study guide | 1 | Available | SLASx,05000,03,AD | 5000014255 | ||
| Teaching Resource | Taylor's Library-TU | 658.8 MAR (Browse shelf) | Survival Kit | 1 | Available | SLASx,05000,03,AD | 1000503607 |
Catalogued based on Int. ed.
Accompanied by : Instructor's manual to accompany Marketing. 6th ed. / Eric N. Berkowitz ...[et al.] (xvi, 545 p. ; 28 cm. ), c2000. ISBN 0073658200
In-class activities guide for the instructor's survival kit to accompany Marketing . 6th ed. / Eric N. Berkowitz ...[et al.] 22 items : sample product. (vi, 236 p. ; 28 cm. ) , c2000. ISBN 0073658294
Includes 1 computer laser optical disc (4 3/4 in) : Marketing : student's resource CD-ROM. ISBN 072346515
Set of 7 videocassettes : Videotape 1 (42 min.) : Videotape 1 of 7 to accompany chapters 1- 4 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 2 (ca. 50 min.) : Videotape 2 of 7 to accompany chapters 5 - 8 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 3 (ca. 50 min.) : Videotape 3 of 7 to accompany chapters 9 - 12 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 4 ( ca. 50 min.) : Videotape 4 of 7 to accompany chapters 13 - 16 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 5 ( ca. 50 min.) : Videotape 5 of 7 to accompany chapters 17 - 20 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 6 ( ca. 50 min.) : Videotape 6 of 7 to accompany chapters 21 - 23 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 7 ( ca. 50 min.) : Videotape 7 of 7 (Supplement video) to accompany Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. ISBN 0073658332
Study guide to accompany Marketing. 6th ed., Eric N. Berkowitz ...[et al.] / prepared by Willliam J. Carner (333 p. ; 28 cm. ), [c2000]. ISBN 0073658170
Business Leadership: Management : BOH4M