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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

By: Levy, Sidney J, 1921-.
Contributor(s): Rook, Dennis W.
Publisher: Thousand Oaks, CA : SAGE, c1999Description: xvii, 590 p. : ill. ; 26 cm.ISBN: 9780761916970 (pbk.); 9780761916963 (cased); 0761916970 (pbk.); 0761916962 (cased).Other title: Brands, consumers, symbols, and research.Subject(s): Marketing -- United States | Advertising -- United States | Consumer behavior -- United StatesDDC classification: 658.8243
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Graduate Collection TU External Storage-LCS
658.8243 LEV 1999 (Browse shelf) 1 Available GRADS,GRADS,04,GR 5000120737 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.