Taylor's Library

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The architect's handbook of professional practice : update 2006 / edited by Joseph A. Demkin.

by Demkin, Joseph A | American Institute of Architects.

Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 720.68 ARC] (2).
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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David, 1964-.

Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VIN] (1).
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.

by Rothenberg, Randall.

Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.196292222 ROT 1995] (1).
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

by Levy, Sidney J, 1921- | Rook, Dennis W.

Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8243 LEV 1999] (1).
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The creative business guide to running a graphic design business / Cameron S. Foote.

by Foote, Cameron S.

Edition: Updated ed.Publisher: New York, N.Y. : W. W. Norton, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6068 FOO 2009] (2).
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Chicago : Singapore : Irwin ; McGraw-Hill Book Co., 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (2).
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Marketing mistakes and successes / Robert Hartley.

by Hartley, Robert F, 1927-.

Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800973 HAR] (4).
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