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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

by Frank, Thomas (Thomas C.).

Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 381.30973 FRA] (4).
Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

by Levy, Sidney J, 1921- | Rook, Dennis W.

Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8243 LEV 1999] (1).