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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2), TC External Storage [Call number: 658.83 BUR] (1).
Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).