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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

by Murphy, Patrick E, 1948- | Laczniak, Eugene R.

Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 174.4 MAR] (2).
Countryside recreation site management : a marketing approach / Ian Keirle

by Keirle, Ian, 1960-.

Publisher: London : Routledge, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 796.069 KEI] (1).
Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank.

Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (2).
The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.

by Heath, Joseph, 1967- | Potter, Andrew.

Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 306.3 HEA 2006] (2).
Marketing research / Carl McDaniel, Jr., Roger Gates.

by McDaniel, Carl, Jr, 1941- | Gates, Roger H, 1942-.

Edition: 7th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAC] (2).
Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

by Levy, Sidney J, 1921- | Rook, Dennis W.

Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8243 LEV 1999] (1).
Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954-.

Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 KHA 2010] (1).
Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR 2008] (3).
Marketing mistakes and successes / Robert Hartley.

by Hartley, Robert F, 1927-.

Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800973 HAR] (4).