Key concepts in marketing / Jonathan Sutherland and Diane Canwell.
By: Sutherland, Jonathan
.
Contributor(s): Canwell, Diane.
Series: Palgrave key concepts. Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004Description: ix, 310 p. : ill. ; 22 cm.ISBN: 140391527X (pbk.); 9781403915276 (pbk.).Other title: Marketing.Subject(s): Marketing -- DictionariesDDC classification: 658.8003
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.8003 SUT (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000009886 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Reference Collection | Taylor's Library-TU | 658.8003 SUT (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000019651 | ||
| Reference Collection | Taylor's Library-TU | 658.8003 SUT (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000014058 |
Includes bibliographical references and index.
British Degree Programme : UMKC7Q-2