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MM / Iacobucci.
by Iacobucci, Dawn. Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 IAC 2010]
(1), TC External Storage
[Call number: 658.8 IAC 2010]
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The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran.
by Gossieaux, Francois | Moran, Ed, 1964-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4038 GOS 2010]
(1), TC External Storage
[Call number: 658.4038 GOS 2010]
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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
by Huba, Jackie. Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8343 HUB 2013]
(1), Taylor's Library-TU
[Call number: 658.8343 HUB 2013]
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[Call number: 658.8343 HUB 2013]
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
(4), TC External Storage
[Call number: 658.83 HAI]
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
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[Call number: 658.8 PER]
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
by Brierty, Edward G | Eckles, Robert W | Reeder, Robert R. Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, [1998]Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRI]
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[Call number: 658.8 BRI]
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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.
by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.]. Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage
[Call number: 658.575 CAG 2013]
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Marketing mistakes / Robert F. Hartley
by Hartley, Robert F, 1927-. Edition: 6th ed.Publisher: New York : John Wiley, c1995Availability: Items available for loan: TC External Storage
[Call number: 658.800973 HAR]
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International market entry and development : strategies and management / S. Young ... [et al.]
by Young, Stephen, 1944-. Publisher: Hertfordshire [U.K.] : Harvester Wheatsheaf / Prentice Hall, 1989Availability: Items available for loan: TC External Storage
[Call number: 658.848 INT]
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Marketing / Eric N. Berkowitz ... [et al.]
by Berkowitz, Eric N. Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Global marketing management / Warren J. Keegan
by Keegan, Warren J. Edition: 6th ed. , Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.848 KEE]
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Marketing : origins, concepts, environment / Ray Wright
by Wright, Ray, 1942-. Edition: 1st editionPublisher: London : Business Press/Thomson Learning, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.8 WRI]
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Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost
by Strauss, Judy | Frost, Raymond, 1960- [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.84 STR]
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Marketing research : an applied approach / Naresh Malhotra, David Birks
by Malhotra, Naresh K | Birks, David F. Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
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[Call number: 658.83 MAL]
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.
by Hughes, Arthur Middleton. Edition: 2nd ed.Publisher: New York : McGraw Hill, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HUG]
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[Call number: 658.84 HUG]
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Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.]. Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TUT 2014]
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[Call number: 658.872 TUT 2014]
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Design and launch an online gift business in a week / Entrepreneur Press & Cheryl Kimball.
by Kimball, Cheryl | Entrepreneur Media, Inc. Publisher: [Irvine, Calif.] : Entreprenuer Press, c2009Availability: Items available for loan: TC External Storage
[Call number: 658.872 KIM 2009]
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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice
by Hofmeyr, Jan H | Rice, Butch [(j.a)]. Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage
[Call number: 658.8342 HOF]
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