Taylor's Library

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder

by Brierty, Edward G | Eckles, Robert W | Reeder, Robert R.

Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, [1998]Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRI] (2), TC External Storage [Call number: 658.8 BRI] (1).
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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.

by Cagan, Jonathan, 1961- [author.] | Vogel, Craig M [author.].

Edition: Second edition.Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage [Call number: 658.575 CAG 2013] (2).
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Marketing mistakes / Robert F. Hartley

by Hartley, Robert F, 1927-.

Edition: 6th ed.Publisher: New York : John Wiley, c1995Availability: Items available for loan: TC External Storage [Call number: 658.800973 HAR] (1).
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International market entry and development : strategies and management / S. Young ... [et al.]

by Young, Stephen, 1944-.

Publisher: Hertfordshire [U.K.] : Harvester Wheatsheaf / Prentice Hall, 1989Availability: Items available for loan: TC External Storage [Call number: 658.848 INT] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Fundamentals of marketing / Miller and Layton.

by Miller, Kenneth E | Etzel, Michael J | Layton, R. A. (Roger Alexander), 1934- | Stanton, William J.

Edition: 4th editionPublisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL] (12).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).
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