|
|
|
Global marketing management / Warren J. Keegan
by Keegan, Warren J. Edition: 6th ed. , Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.848 KEE]
(1).
|
|
|
|
Marketing : origins, concepts, environment / Ray Wright
by Wright, Ray, 1942-. Edition: 1st editionPublisher: London : Business Press/Thomson Learning, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.8 WRI]
(1).
|
|
|
|
Marketing management / Philip Kotler
by Kotler, Philip. Edition: Millennium ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(1).
|
|
|
|
Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost
by Strauss, Judy | Frost, Raymond, 1960- [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: TC External Storage
[Call number: 658.84 STR]
(1).
|
|
|
|
A framework for marketing management / Philip Kotler
by Kotler, Philip. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(2).
|
|
|
|
Marketing research : an applied orientation / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(3).
|
|
|
|
Marketing research : an applied approach / Naresh Malhotra, David Birks
by Malhotra, Naresh K | Birks, David F. Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(1), TC External Storage
[Call number: 658.83 MAL]
(1).
|
|
|
|
Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.
by Hughes, Arthur Middleton. Edition: 2nd ed.Publisher: New York : McGraw Hill, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HUG]
(1), TC External Storage
[Call number: 658.84 HUG]
(1).
|
|
|
|
Social media marketing / Tracy Tuten, Michael Solomon.
by Tuten, Tracy L, 1967- [author.] | Solomon, Michael R [author.]. Edition: Pearson new international edition.Publisher: Harlow : Pearson Education Limited, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TUT 2014]
(5), TC External Storage
[Call number: 658.872 TUT 2014]
(1).
|
|
|
|
Design and launch an online gift business in a week / Entrepreneur Press & Cheryl Kimball.
by Kimball, Cheryl | Entrepreneur Media, Inc. Publisher: [Irvine, Calif.] : Entreprenuer Press, c2009Availability: Items available for loan: TC External Storage
[Call number: 658.872 KIM 2009]
(1).
|
|
|
|
Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan
by Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Publisher: Singapore : McGraw Hill Book Co., c2001Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 MAR]
(1), Taylor's Library-TU
[Call number: 658.80095 MAR]
(1).
|
|
|
|
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice
by Hofmeyr, Jan H | Rice, Butch [(j.a)]. Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage
[Call number: 658.8342 HOF]
(1).
|
|
|
|
Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico
by Zikmund, William G | D'Amico, Michael [(j.a.)]. Edition: 3rd ed.Publisher: Australia : Cincinnati, Ohio : South-Western College Publishing, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZIK]
(1).
|
|
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO]
(1).
|
