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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 17e [edition].Global edition.Publisher: Harlow, England : Pearson Education Limited, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
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Supply chain management : strategy, planning and operation / Sunil Chopra.
by Chopra, Sunil, 1960- [author.]. Edition: Seventh edition.Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO 2019]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T, 1951- | Hogan, John E. (College teacher) | Zale, Joseph. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2016]
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International marketing and export management / Gerald Albaum, Edwin Duerr, Alexander Josiassen.
by Albaum, Gerald | Duerr, Edwin | Josiassen, Alexander. Edition: Eighth edition.Publisher: Harlow : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ALB 2016]
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI 2016]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2017]
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Portfolio design / Harold Linton.
by Linton, Harold. Edition: Fourth edition.Publisher: New York ; London : W.W. Norton & Company, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.23 LIN 2012]
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Thirteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2017]
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Marketing destinations and venues for conferences, conventions and business events / Tony Rogers and Rob Davidson.
by Rogers, Tony, 1945- | Davidson, Rob, 1955-. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 060.688 ROG 2016]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Second edition.Publisher: London ; New York : Kogan Page Ltd, [2019]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2019]
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Exhibitions, trade fairs and industrial events / edited by Warwick Frost, Jennifer Laing.
by Frost, Warwick [editor.] | Laing, Jennifer (Jennifer Heidi) [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.152 EXH 2018]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2017]
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Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.
by Harrell, Adam [author.]. Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 HAR 2017]
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Direct and digital marketing in practice / by Brian Thomas and Matthew Housden.
by Thomas, Brian, 1938- [author.] | Housden, Matthew [author.]. Edition: Third edition.Publisher: London ; New York, NY : Bloomsbury Business, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 THO 2017]
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England ; New York : Pearson, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2019]
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A framework for marketing management / Philip Kotle, Kevin Lane Keller.
by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.]. Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Publisher: London : Philadelphia, PA : Kogan Page, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2016]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 10e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2015]
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.
by Walker, Orville C [author] | Mullins, John W. (John Walker) [author]. Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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