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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 17e [edition].Global edition.Publisher: Harlow, England : Pearson Education Limited, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2018] (1).
Supply chain management : strategy, planning and operation / Sunil Chopra.

by Chopra, Sunil, 1960- [author.].

Edition: Seventh edition.Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO 2019] (2).
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

by Nagle, Thomas T, 1951- | Hogan, John E. (College teacher) | Zale, Joseph.

Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.816 NAG 2016] (2).
International marketing and export management / Gerald Albaum, Edwin Duerr, Alexander Josiassen.

by Albaum, Gerald | Duerr, Edwin | Josiassen, Alexander.

Edition: Eighth edition.Publisher: Harlow : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ALB 2016] (2).
Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI 2016] (3).
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus.

Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2017] (3).
Portfolio design / Harold Linton.

by Linton, Harold.

Edition: Fourth edition.Publisher: New York ; London : W.W. Norton & Company, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 720.23 LIN 2012] (3).
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Thirteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2017] (1).
Marketing destinations and venues for conferences, conventions and business events / Tony Rogers and Rob Davidson.

by Rogers, Tony, 1945- | Davidson, Rob, 1955-.

Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 060.688 ROG 2016] (2).
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: Second edition.Publisher: London ; New York : Kogan Page Ltd, [2019]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 KIN 2019] (2).
Exhibitions, trade fairs and industrial events / edited by Warwick Frost, Jennifer Laing.

by Frost, Warwick [editor.] | Laing, Jennifer (Jennifer Heidi) [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.152 EXH 2018] (2).
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2017] (1).
Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.

by Harrell, Adam [author.].

Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 HAR 2017] (2).
Direct and digital marketing in practice / by Brian Thomas and Matthew Housden.

by Thomas, Brian, 1938- [author.] | Housden, Matthew [author.].

Edition: Third edition.Publisher: London ; New York, NY : Bloomsbury Business, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 THO 2017] (1).
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Seventh edition.Publisher: Harlow, England ; New York : Pearson, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2019] (1).
A framework for marketing management / Philip Kotle, Kevin Lane Keller.

by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.].

Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (2).
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Publisher: London : Philadelphia, PA : Kogan Page, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 KIN 2016] (4).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2015] (3).
Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.

by Walker, Orville C [author] | Mullins, John W. (John Walker) [author].

Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL 2014] (1).