|
|
Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
(5).
|
|
|
Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: 3rd edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2018]
(1).
|
|
|
Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.]. Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
(4).
|
|
|
A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn + Ken Visocky O'Grady.
by Visocky O'Grady, Jennifer | Visocky O'Grady, Kenneth. Publisher: Beverly, MA : Rockport Pub, 2009, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60688 VIS 2009]
(3).
|
|
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV 2011]
(3).
|
|
|
Economics of tourism / Mike J. Stabler, Andreas Papatheodorou, M. Thea Sinclair.
by Stabler, Mike | Papatheodorou, Andreas, 1974- | Sinclair, M. Thea. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 STA 2010]
(3).
|
|
|
Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin.
by Renvoisé, Patrick | Morin, Christophe. Edition: Rev. and updated.Publisher: Nashville, Tenn. : Thomas Nelson, c2007Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80019 REN 2007]
(1), Taylor's Library-TU
[Call number: 658.80019 REN 2007]
(5).
|
|
|
International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 6th edition.Publisher: Frenchs Forest, NSW : Pearson Australia, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2014]
(2).
|
|
|
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
by Lovelock, Christopher H | Patterson, Paul | Wirtz, Jochen. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80091823 LOV 2011]
(3).
|
|
|
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.
by Christopher, Martin | Payne, Adrian | Ballantyne, David. Publisher: London : Routledge, c2002 (2008 printing)Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHR 2008]
(2).
|
|
|
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: Third edition.Boston : McGraw-Hill/Irwin, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 SIM 2008]
(6).
|
|
|
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Publisher: Singapore : Cengage Learning Asia, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 BLA 2012]
(9).
|
|
|
Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M. Publisher: London ; New York : Routledge, Taylor & Francis Group, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MOR 2013]
(2).
|
|
|
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 6th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES 2013]
(4).
|
|
|
A designer's research manual : succeed in design by knowing your clients and what they really need / by Jenn + Ken Visocky O'Grady.
by Visocky O'Grady, Jennifer | Visocky O'Grady, Kenneth. Edition: Second edition, updated + expanded.Publisher: Beverly : Rockport Publishers, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60688 VIS 2017]
(2).
|
|
|
Marketing : defined, explained, applied / Michael Levens.
by Levens, Michael. Edition: Second edition.Perason new international edition.Publisher: Harlow, Essex : Person Education Limited, [2014}Copyright date: ©2014 Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LEV 2014]
(3).
|
|
|
Integrated marketing communications / William Chitty ... [et al.]
by Chitty, William. Edition: 3rd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 INT 2012]
(5).
|
|
|
Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 6th ed.Publisher: Singapore : Pearson Education South Asia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2013]
(7).
|
|
|
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 19 edition, International student editionPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2014]
(6).
|
|
|
The graphic designer's guide to creative marketing : finding & keeping your best clients / Linda Cooper Bowen.
by Bowen, Linda Cooper. Publisher: Hoboken, N. J. : Wiley c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60688 BOW 1999]
(3).
|