Taylor's Library

Your search returned 94 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
The business of tourism / J. Christopher Holloway, Claire Humphreys.

by Holloway, J. Christopher [author.] | Humphreys, Claire [author.].

Edition: 12th edition.Publisher: Los Angeles : SAGE, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 HOL 2022] (3). Items available for reference: Taylor's Library-TU [Call number: 338.4791 HOL 2022] (2).
Place hold
Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (2).
Place hold
Marketing and managing tourism destinations / Alastair M. Morrison.

by Morrison, Alastair M [author.].

Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 MOR 2019] (2).
Place hold
Communicating visually : the graphic design of the brand / edited by Daniel Raposo.

by Raposo, Daniel [editor.].

Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2019Availability: Items available for loan: Taylor's Library-TC [Call number: 741.6 COM 2019] (2).
Place hold
Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.

by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.].

Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VIS 2022] (1).
Place hold
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing.

Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2024] (3).
Place hold
No cover image available
Overview to food marketing / [John L. Stanton ; Ernest Baskin].

by Stanton, John L [author.] | Baskin, Ernest [author.].

Publisher: Coppell, TX : [publisher not identified], 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4766400973 STA 2023] (2).
Place hold
Marketing for hospitality and tourism.

by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism.

Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2022] (1). Items available for reference: Taylor's Library-TU [Call number: 647.940688 KOT 2022] (1).
Checked out (1).
Place hold
Principles of marketing for a digital age / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8 TUT 2024] (2).
Place hold
Principles of supply chain management : a balanced approach / G. Leong, Keah-Choon Tan, Joel Wisner.

by Wisner, Joel D [author.] | Tan, Keah-Choon [author.] | Leong, G. Keong [author.].

Edition: 6e[edition].Publisher: Boston, MA : Cengage Learning, Inc., [2023]Availability: Items available for reference: Taylor's Library-TU [Call number: 658.7 WIS 2023] (1).
Place hold
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki [author.] | Helsen, Kristiaan [author.].

Edition: Ninth edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KOT 2023] (1).
Place hold
Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 910.684 TOU 2020] (2).
Place hold
The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.

by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ROU 2021] (2).
Place hold
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fifteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2023]Availability: No items available Checked out (1).
Place hold