Taylor's Library

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Marketing communications : theory and applications / John R. Rossiter.

by Rossiter, John R | Bellman, Steven.

Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2).
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.

by Chitty, William [author.] | Luck, Edwina [author.] | Barker, Nigel [author.] | Shimp, Terence A [author.] | Andrews, J. Craig [author.] | Sassenberg, Anne-Marie [author.].

Edition: 5th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHI 2018] (1). In transit (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6).
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.

by Morris, Trevor [author.] | Goldsworthy, Simon [author.].

Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 MOR 2016] (3).
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI 2016] (3).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2016] (5).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith, 1950-.

Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC 2014] (2).
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.

by Chitty, William | Luck, Edwina | Barker, Nigel | Valos, Michael | Shimp, Terence A.

Edition: 4th edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHI 2015] (2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2021] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author.].

Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1).
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