Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
By: Hooley, Graham J [author.]
.
Contributor(s): Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.].
Publisher: Harlow : Pearson Education Limited, 2017Edition: Sixth edition.Description: xv, 569 pages : illustrations (colour) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292017310.Subject(s): Marketing -- Management | Business planning | Target marketingDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2017 (Browse shelf) | 1 | Available | SHTEx,60001,03,RA | TBSxx,44003,03,RM | SOMMx,44003,03,RM | 5000169046 | |
| Graduate Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2017 (Browse shelf) | 1 | Available | TBSxx,44003,03,RM | SOMMx,44003,03,RM | SHTEx,60001,03,RA | 5000170816 |
Previous edition: 2012.
Includes bibliographical references and index.