Business-to-business marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.
Contributor(s): Ellis, Nick
| Tadajewski, Mark | Pressey, Andrew.
Series: SAGE library of marketing: Publisher: Los Angeles, CA : SAGE, 2011Description: 4 v. : ill. ; 25 cm.ISBN: 9781849205467 (set); 1849205469 (set).Subject(s): Industrial marketingDDC classification: 658.804
Contents:
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS 2011 (Browse shelf) | Vol. 1 | 1 | Available | TBSxx,44001,02,GR | 5000124840 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS 2011 (Browse shelf) | Vol. 2 | 1 | Available | TBSxx,44001,02,GR | 5000124745 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS 2011 (Browse shelf) | Vol. 3 | 1 | Available | TBSxx,44001,02,GR | 5000124956 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 2 |
658.804 BUS 2011 (Browse shelf) | Vol. 4 | 1 | Available | TBSxx,44001,02,GR | 5000124728 |
Includes bibliographical references.
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.