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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.069 TRI 2020]
(2).
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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
(4).
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2022]
(2).
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
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eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing. Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2023]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2023]
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.684 TOU 2020]
(2).
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Principles of marketing.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing. Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2024]
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