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International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 3rd ed.Publisher: Chichester, England : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CRA]
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Marketing : creating and delivering value / Pascale G. Quester ... [et al.]
by Quester, Pascale G. (Pascale Genevieve). Edition: 5th ed.Publisher: Sydney : McGraw-Hill, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2007]
(12).
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Leisure marketing : a global perspective / Susan Horner, John Swarbrooke.
by Horner, Susan | Swarbrooke, John. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HOR]
(2).
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
by Iacobucci, Dawn | Churchill, Gilbert A. Edition: 11th edition.Publisher: Nashville, TN : Earlie Lite Books, Inc., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 IAC 2015]
(1).
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Foundations of marketing / William M. Pride, O. C. Ferrell.
by Pride, William M, 1942- | Ferrell, O. C. Edition: 4th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2011]
(1).
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Marketing strategy : the difference between marketing and markets / Paul Fifield.
by Fifield, Paul. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIF]
(1).
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
by Drummond, Graeme | Ensor, John | Ashford, Ruth. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DRU 2011]
(4).
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Service management and marketing : customer management in service competition / Christian Grönroos.
by Grönroos, Christian, 1947-. Edition: Third edition.Publisher: Chichester : John Wiley & Sons, Ltd, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRO 2007]
(4).
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International marketing : An SME perspective / Sean de Burca, Richard Fletcher, Linden Brown.
by Burca, Sean de. Publisher: Harlow, England : FT / Prentice Hall, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 BUR]
(1).
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Political marketing / edited by Paul R. Baines.
by Baines, Paul, 1973-. Publisher: Los Angeles, CA : SAGE, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.7 POL 2011]
(3).
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The end of fundraising : raise more money by selling your impact / Jason Saul.
by Saul, Jason, 1969-. Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.15224 SAU 2011]
(2).
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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.
by Kourdi, Jeremy. Publisher: Chichester, West Sussex : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8009 MAR 2011]
(2).
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Segmentation and positioning for strategic marketing decisions / James H. Myers.
by Myers, James H. Publisher: Chicago : American Marketing Association, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MYE]
(1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 11th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KER]
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 9th ed., Int. ed.Publisher: Cincinnati, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK]
(1).
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Countryside recreation site management : a marketing approach / Ian Keirle
by Keirle, Ian, 1960-. Publisher: London : Routledge, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.069 KEI]
(1).
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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]
by Kumar, Nirmalya. Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KUM]
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Beyond six sigma : profitable growth through customer value creation / Gary A. Plaster, Jerry D. Alderman.
by Plaster, Gary | Alderman, Jerry D. Publisher: Hoboken, N.J. : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4013 PLA]
(1).
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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
by Mouncey, Peter | Wimmer, Frank. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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