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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CAT]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus. Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2017]
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Hospitality & tourism / Karen E. Silva, Debra M. Howard
by Silva, Karen E | Howard, Debra M. Publisher: New York : McGraw-Hill / Glencoe, c2006Other title: Hospitality and tourism.Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 SIL]
(1).
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.
by Heath, Joseph, 1967- | Potter, Andrew. Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HEA 2006]
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Business-to-business marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.
by Ellis, Nick, 1960- | Tadajewski, Mark | Pressey, Andrew. Publisher: Los Angeles, CA : SAGE, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BUS 2011]
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Globesity, food marketing and family lifestyles / Stephen Kline.
by Kline, Stephen. Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 362.196398 KLI 2011]
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Food politics : how the food industry influences nutrition and health / Marion Nestle ; foreward by Michael Pollan.
by Nestle, Marion | Pollan, Michael. Edition: Revised and expanded tenth anniversary edition.Publisher: Berkeley : University of California Press, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 363.850973 NES 2013]
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International marketing and trade of quality food products / edited by Maurizio Canavari, Nicola Cantore, Alessandra Castellini, Erika Pignatti, Roberta Spadoni.
by Canavari, Maurizio, 1964- | Cantore, Nicola | Pignatti, Erika | Spadoni, Roberta | Castellini, Alessandra. Publisher: Wageningen, The Netherlands : Wageningen Academic Publishers, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 382.41 INT 2009]
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.
by Fisk, Peter (Peter Robert). Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4063 FIS 2011]
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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.
by Morritt, Ronald M. Publisher: New York : Haworth Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 MOR]
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The social media business equation : using online connections to grow your bottom line / Eve Mayer Orsburn.
by Orsburn, Eve Mayer. Publisher: Boston : Course Technology Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ORS 2012]
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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.
by Bates, Suzanne. Publisher: New York, N.Y. : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4092 BAT 2012]
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Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.
by Nykiel, Ronald A. Publisher: New York : Haworth Hospitality Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 NYK]
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Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
by Middleton, Daina. Publisher: Hoboken, NJ : John Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MID 2013]
(1).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
(7).
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 INS 2011]
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Marketing research / David A. Aaker ... [et al.].
by Aaker, David A. (David Allen), 1938-. Edition: Second Pacific Rim editionPublisher: Milton, Qld : John Wiley & Sons (Australia), 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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Effective marketing : in easy steps / Catriona MacKay.
by MacKay, Catriona. Publisher: Warwickshire : In Easy Steps, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC 2011]
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Marketing research / Carl McDaniel, Jr., Roger Gates.
by McDaniel, Carl, Jr, 1941- | Gates, Roger H, 1942-. Edition: 7th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
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Henry Tam and the MGI team [electronic resource] / Jeffrey T. Polzer, Ingrid Vargas, Hillary Anger Elfenbein.
by Polzer, Jeffrey T | Vargas, Ingrid | Elfenbein, Hillary Anger | Harvard Business School. Publisher: Boston, MA : Harvard Business School, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 POL 2003]
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