Taylor's Library

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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2011] (6).
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-.

Edition: 2nd ed.Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 DON 2007] (3).
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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 6th ed.Publisher: Maidenhead : McGraw-Hill Education Higher Education, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAL 2011] (5).
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Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

by Anderson, James C, 1953- | Narus, James A | Narayandas, Das.

Edition: 3rd ed.Publisher: Harlow : Pearson Education, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AND 2009] (3).
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Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Publisher: London : Routledge, c2002 (2008 printing)Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHR 2008] (2).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (3).
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Legends in marketing. Shelby D. Hunt / series editor, Jagdish N. Sheth.

by Hunt, Shelby D | Sheth, Jagdish N.

Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Other title: Shelby D. Hunt.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 HUN 2011] (10).
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Business to business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

by Vitale, Robert P | Giglierano, Joseph J | Pfoertsch, Waldemar.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 VIT 2011] (4).
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The marketing plan handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 4th ed.Publisher: Boston, MA : Pearson Education, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO 2011] (2).
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 GIL 2009] (1).
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SAGE brief guide to marketing ethics.

Publisher: Los Angeles : SAGE, c2012Other title: Brief guide to marketing ethics.Availability: Items available for loan: Taylor's Library-TU [Call number: 174.4 SAG 2012] (2).
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Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition / Patrick Schwerdtfeger.

by Schwerdtfeger, Patrick.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SCH 2011] (1).
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International marketing / Michael Czinkota ... [et al.].

by Czinkota, Michael R.

Edition: 2nd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CZI 2011] (1).
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Boone & Kurtz contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 15th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2012Other title: Boone and Kurtz contemporary marketing | Contemporary marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KUR 2012] (1).
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Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals / Erik Peterson, Timothy Riesterer.

by Peterson, Erik | Riesterer, Tim.

Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 PET 2011] (1).
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The product manager's handbook / by Linda Gorchels.

by Gorchels, Linda.

Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GOR 2012] (1).
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Selling for the long run : build lasting customer relationships for breakthrough results / Wendy Foegen Reed.

by Reed, Wendy Foegen.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 REE 2011] (1).
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.

by Metz, Adam.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 MET 2012] (2).
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY 2010] (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

by Moffitt, Sean | Dover, Mike.

Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOF 2011] (1).
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