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Marketing : creating and delivering value / Pascale G. Quester ... [et al.]

by Quester, Pascale G. (Pascale Genevieve).

Edition: 5th ed.Publisher: Sydney : McGraw-Hill, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2007] (12).
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

by Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus.

Edition: Seventh edition.Publisher: Boston : Pearson, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2017] (3).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Publisher: London : Routledge, c2002 (2008 printing)Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHR 2008] (2).
Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

by Hooley, Graham J [author.] | Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.].

Edition: Sixth edition.Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2017] (2).
The economics of recreation, leisure and tourism / John Tribe.

by Tribe, John [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 790.069 TRI 2020] (2).
Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2021] (4).
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2022] (1). Items available for reference: Taylor's Library-TU [Call number: 658.872 CHA 2022] (1).
Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 910.684 TOU 2020] (2).
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing.

Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2024] (2). Items available for reference: Taylor's Library-TU [Call number: 658.8 KOT 2024] (1).