International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
By: Fletcher, Richard.
Contributor(s): Crawford, Heather.
Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2011Edition: 5th ed.Description: xxv, 654 p. : col. ill., ports. ; 26 cm.ISBN: 9781442527720 (pbk.); 1442527722 (pbk.).Subject(s): Export marketing -- Asia | Export marketing -- Pacific Area | International business enterprises -- MarketingDDC classification: 658.84091823Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2 |
658.84091823 FLE 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000122125 | |
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2 |
658.84091823 FLE 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,GR | 5000123284 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2 |
658.84091823 FLE 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000123853 |
Previous ed.: Pearson Education, c2008.
Includes bibliographical references and index.