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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.

by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27095] (1).
Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.

by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan.

Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72095] (1).