Marketing management : global perspective Indian context / V.S. Ramaswamy, S. Namakumari.
By: Ramaswamy, V. S
.
Contributor(s): Namakumari, S.
Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2013Edition: Fifth edition.Description: xlv, 788 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259026416 (paperback); 1259026418 (paperback).Subject(s): Marketing -- India -- Management | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 7 |
658.8 RAM 2013 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000161420 |
Includes bibliographical references and index.