Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson.
By: Richardson, Brendan.
Publisher: New York : Palgrave Macmillan, 2013Description: 1 online resource.ISBN: 9781137349101 (electronic bk.); 1137349107 (electronic bk.).Subject(s): Marketing -- Social aspects
| Branding (Marketing) | Consumer behaviorAdditional physical formats: Print version:: Tribal marketing, tribal brandingDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | TBSxx,34001,03,CL,PPT | TBSxx,34002,03,CL,PPT | TBSxx,34003,03,CL,PPT | TBSxx,34004,03,CL,PPT | TBSxx,34005,03,CL,PPT | TBSxx,18002,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.