Perspectives on branding / Jason I. Miletsky, Genevieve Smith.
By: Miletsky, Jason I
.
Contributor(s): Smith, Genevieve.
Publisher: Boston, Mass. : Course Learning, c2009Description: xvi, 276 p. : ill. ; 23 cm.ISBN: 9781598638721 (pbk.); 1598638726 (pbk.).Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Case studies | Brand name products -- Case studiesDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 MIL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000105117 |
Includes index.