Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.
By: Hammond, James.
Contributor(s): ebrary, Inc.
Series: Sunday times business enterprise series: Publisher: London ; Philadelphia : Kogan Page Limited, c2008Description: xii, 255 p. : ill. ; 24 cm.Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingGenre/Form: Electronic books. DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Date due | Barcode |
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658.8/27 (Browse shelf) | Available |
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.